Cabaia | About us - Discover our mission, commitments & story

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ABOUT US

Impossible to define and summarize Cabaia? Yet/ Nevertheless here’s what you need to remember in a few key words and concepts.

The founders

BASTIEN VALENSI
Founder and air guitar champion.

Having worked in retail from a young age, Bastien first founded an outlet website for major brands, followed by a connected physical store. In 2015, he launched CABAIA.

Fun fact: A true life-of-the-party, Bastien transforms into a one-man air orchestra whenever Sous les Tropiques starts playing.

EMILIEN FOIRET
Co-founder and cycling tan specialist.

After starting his career as an engineer, Emilien left the rigid industry to create an e-commerce business before joining the CABAIA adventure.

Fun fact: A dedicated cyclist, Emilien commutes to work on his bike and is often spotted in full Lycra during morning meetings.

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From Copacabana to CABAIA

The brand’s name and logo were inspired by a desire to create a unifying universe that feels as good as a vacation.

And what better symbol of that than a beach hut? As for the name, “Copacabaïa” was considered, but it felt a bit long—so they kept the essentials, and CABAIA was born.

Our mission

Functionality: More comfortable

Designing smart, comfortable solutions to match our nomadic lifestyles.

Style : More free

Empowering ourselves to express our personalities and desires through a variety of styles.

Commitment: More responsible

Aligning with our values and commitments.

Our journey

The adventure begins

2015 - The CABAIA adventure begins with the iconic beanies featuring interchangeable pom-poms.

2018 - CABAIA partners with the French SPA to launch its first solidarity collection, donating 100% of the proceeds to the association.

2019 - Launch of the Adventurer backpack, co-created with customers. The success is immediate!
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Expanding Across Europe & Beyond

2020 - CABAIA reaches a symbolic milestone: 1,000 retailers across Europe.

2021 - Opening of the first CABAIA store in central Paris: the beginning of the Paillote
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Innovation and sustainability

2022 - Already a purpose-driven company, CABAIA becomes a certified B Corp.

2023 - The backpack collection expands to include a range of luggage and accessories.

2024 - Following France and Belgium, the first stores open in German.
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The bags

Created for everyday life, our iconic backpacks are now available as shoulder bags, fanny packs, and crossbody bags…

Accessories

Wallet, lunchbag, sleeve, travel kit…. A full range of solutions to carry absolutely everything you need.

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Designed for all travels, whether it's across the world or down the street.

THE ADVENTURER

Co-created with our customers, it comes in various sizes, colors, and materials, refreshed each season. Iconic for its wide-angle opening and interchangeable pockets. It has inspired an entire range of bags and luggage.

The advantages : Interior pockets, wide-angle opening, made of 70% recycled plastic, carabiner, large capacity

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THE CABAIA TEAM

Do you remember the Jamaican team in Cool Runnings? They had a crazy dream: winning a gold medal in an Olympic sport that was totally unknown to them and impossible to practice at home—bobsledding.

Well, at CABAIA, we’re a lot like them. Surrounded by optimistic team members with unique backgrounds, we’re where no one expected us to be, and yet...
Our passion and creativity make the adventure work. Thanks to our good mood, team spirit, and thirst for learning.

We wake up every day with one mission in mind: Surprising you.

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