The stars have said ‘No Black Friday’. They prefer 30% off all year round. Black Friday is a bit like black magic.... As a brand, you have to sell your soul to the devil to take part. Because to offer 70% off once a year, you need to have very high margins all year round! Here, we've chosen a gentler method to enchant you: ethics. We set our prices fairly and sensibly. And because we'll never stop living up to our values, you'll never find CABAIA on the list of brands participating in Black Friday.