Black Friday? We've got something better!

The stars have said ‘No Black Friday’. They prefer 30% off all year round.

Black Friday is a bit like black magic.... As a brand, you have to sell your soul to the devil to take part. Because to offer 70% off once a year, you need to have very high margins all year round! Here, we've chosen a gentler method to enchant you: ethics.

We set our prices fairly and sensibly. And because we'll never stop living up to our values, you'll never find CABAIA on the list of brands participating in Black Friday.

No Black Friday, but... discounts all year round!

But we do have a few discounts for you! Because even though we're very careful not to over-produce, sometimes our crystal ball goes haywire and we order a bit more than we need. When this happens, we obviously don't throw our products away. We put them in the LAST CHANCE section with a 30% discount. It's a great way to spoil your loved ones at Christmas... and all year round too, as the section is open 365 days a year.

30%, why not more?

We called in the world's top numerologists to find out THE number. But they couldn't agree, so we ended up asking Kristel in accounts. And she said 30. 30% discount that we can give to products from our old collection, and no more.

But why? Because we've chosen to keep our prices reasonable. They're calculated so that we can offer you high-quality products while respecting the planet and all the people we work with from near and far (not forgetting our kibble eaters at the SPA, of course).

And by respecting you. Because it's very simple: the more a brand lowers its prices for Black Friday, the more it makes an incredible profit all year round. And you don't have to be a mind reader to know that at CABAIA, we don't eat that kind of bread (we're more into organic wholemeal bread, if you're wondering).